In this topic students cover how the media has changed from the Broadcast Era to the current digital age, how audiences have changed and been able to also become creators with social media platforms, government regulation of media, industry regulation of media, and ethical and legal issues that have arisen with media content in the digital age (e.g. data mining of individuals, targeted advertising, movies being classified that don’t meet “Australian” moral standards). Students research current news articles and case studies where media has been used to effect audiences (eg advertising, elections), and where audiences have affected the media (e.g. fandoms, reinstating cancelled TV shows, tv shows being removed from schedules due to sensitive nature in the current climate, online social movements – Me Too movement, Black lives matter.
Research current newspaper via the Explora Database. Media is used to affect audiences.
Explora has a topic search focussed on Media influence which provides articles about how mass media affects the ways audiences think and behave.
Enter Media influence in the Explora search box to browse through a range of articles. Limit your search to recent articles via the left menu or search for a particular topic e.g., social media AND elections
Audiences have affected the media
Think of different combinations of keywords about your topic
Social media AND Protest movements
Social media AND Activists
Click on Advanced Search
Separate concepts
Use quotation marks around phrases e.g., “social media”
Use an asterisk to find multiple endings to a word e.g., activist*
Limit your search to recent articles via the left menu
Agency: The ability to act and make choices. audiences and institutions can have agency. They can use the media as a platform however they choose. Maybe to express themselves or communicate a message
Control: The ability to exert power over somebody's actions or choices. When audiences or media institutions have control they may be able to change someone's opinions or shape how messages are communicated.
Lesson Bucket VCE Media - Media in Minutes: Agency and Control - read this article from Lesson Bucket to get a good overview of Agency and Control for VCE Media Unit 4.
Agency and control in and of the Media: Peninsular Grammar VCE Media
Discusses Media Globalisation, Audiences and Agency, The dynamic and changing relationship between audiences and the media, changing modes of production, changing modes of distribution and changing modes of consumption and reception.
